Board of Trustees
Member, CAL Board of Trustees 2012 - 2015
Gerry Bogatz is president and founder of MarketingWorks, Inc., a full-service marketing and sales firm founded in 1994 and specializing in the PreK-12, higher education, adult education, and library markets. MarketingWorks’ services include: market research and consulting to determine customer needs and business potential; marketing and sales plan development and implementation; and assistance in other marketing and communications strategies.
Gerry oversees all research and advisory projects at MarketingWorks. She is regularly called on by public and private educational companies to provide high-level counsel on market trends, research methodologies, and strategic planning, sales, and marketing.
Prior to founding MarketingWorks, Gerry held various research, administrative, and executive positions during a 20-year span with Educational Testing Service, including five years as co-director of the national evaluations of Sesame Street and The Electric Company for Children’s Television Workshop. Gerry is also a contributing author in the Expert’s Guide to the K-12 School Market.
Selected clients of MarketingWorks include:
- Early childhood organizations: Sesame Workshop, Teaching Strategies, Zero to Three, Child Development Resources, and Rowland Reading Foundation
- Professional development groups: All Kinds of Minds, PBS TeacherLine, and Staff Development for Educators
- Assessment clients: ETS, the College Board, Work Sampling System, Educational Benchmarking, Educational Records Bureau, and TASA
- Other market research and sales/marketing clients: Council on Aid to Education, Red Wings Learning (a division of Macmillan Australia), Disney Education, Harcourt Achieve, Scholastic, Inc., LeapFrog SchoolHouse, BrainPop, and Success for All
Gerry served on CAL’s Board of Trustees from 2000-2006 and was instrumental in guiding CAL in the creation of a variety of successful marketing and product development initiatives.