Consumer.gov: Web Design for Users with Limited Reading Proficiency

August 30, 2014 10:10 AM - 10:40 AM

Room 2.53

Presented at: LESLLA 2014

Consumer.gov was created by the U.S. Federal Trade Commission and the Center for Applied Linguistics to reduce consumer fraud and increase financial literacy among users with limited English reading proficiency. The paper describes site design and content and reports on its use by its target audiences and by adult educators.