Sophia Birdas serves as director of marketing and outreach at CAL, overseeing the activities of the marketing and communications staff. In this role, she works closely with a wide range of stakeholders, including CAL senior leadership, subject matter experts, consultants, partner organizations and vendors.
Her responsibilities include all aspects of marketing management, focusing on the practical application of various marketing techniques as well as effective management of the company’s marketing resources and activities. Key activities include conference and event planning, website content development, management of marketing campaigns, including email and direct marketing, and development of a wide range of collateral materials. Birdas also provides marketing guidance and support for programmatic activities.
Birdas has extensive project management, marketing and communications experience in the non-profit field. She holds undergraduate degrees in Business Administration-Marketing and Psychology and a master’s degree in Teaching English as a Second Language.